The Cherry Tree

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Hello to the founders of The Cherry Tree.
To know you better Our Team of Business analysts and Psychologists have prepared a questionnaire.
There are 4 Levels of Each Questionnaire, designed to know 4 spectrums of business and brain.

Instructions Before starting :-
1. You should have time space of at least 35-40 minutes in hand.
2.Oath to be honest, Just like a patient is to a doctor.
3. Don’t shy away from showing your creativity while answering.
4. To be attempted only through laptop or PC.

Name *

Email Address *

Level 1

Before we dive deeper into creating a plan that transforms The Cherry Tree into India’s most iconic café, I’d like to ask you a few key questions to understand the heart of your business and your vision. Let’s get a solid foundation, very Indian style—like sitting over a chai and understanding every little nuance.

1. Your Café’s Soul & Legacy

What’s the story behind the name "The Cherry Tree"? Does it hold any emotional or personal significance for you?

In these 15 years, what has been the single most cherished memory or milestone for you and your customers?

When people think of The Cherry Tree, what do you think comes to mind first? Is it the food, the ambiance, the service, or something else?

2. Your Current Offerings & Menu

What are the top 3 best-selling items in your café? Do they have a distinct identity that could be turned into a national product?

Is there anything unique to Lucknow or your personal heritage that you currently highlight or want to highlight more on your menu?

Have you considered offering seasonal or regional specials that reflect different parts of India?

3. Customer Experience & Target Audience

Who are your core customers today? Are they families, youngsters, professionals, or tourists?

Have you ever thought about tailoring the café’s experience for specific segments like high-end professionals, influencers, or families?

What’s the one thing your regulars love that keeps them coming back?

4. Brand Positioning & Perception

Right now, do you see The Cherry Tree as a local brand with Lucknowi charm, or do you aspire to be known as a pan-India brand with a global feel?

Have you ever explored how customers perceive your pricing and value proposition? Are you seen as a premium café, a cozy local spot, or somewhere in between?

5. Expansion Goals

Do you envision expanding through franchising or would you prefer to own and manage all locations yourself?

Have you explored any other cities for potential outlets or pop-up cafes? If so, which ones, and why?

6. Marketing & Social Media

How active are you on social media right now? What platforms do you prioritize?

Have you collaborated with local influencers, food bloggers, or maybe even thought about a collaboration with a celebrity chef?

7. Challenges & Concerns

Over the years, what have been the biggest challenges you've faced—whether operational, marketing, or growth-related?

What worries you the most about scaling the brand nationally or stepping into a premium market?

8. Your Dream Vision

Five years from now, when people mention The Cherry Tree, what would you like them to say?

What does "being the best cafe India has ever seen" mean to you— is it about scale, recognition, quality, or something else?

we can shape your dream into reality!

Let’s think of this as an exploration of the soul of your café, the why behind every decision, and your ultimate dream. I want to understand you, the heart behind the brand, as much as the business itself.

1. Your Personal Vision & Connection

Why did you start this café 15 years ago? Was it born out of passion, opportunity, or something more personal?

Do you feel like The Cherry Tree reflects your personal identity and values today? Or has the business evolved into something else over time?

What does success mean to you personally? Is it about financial growth, community recognition, or creating something timeless that outlives you?

2. Ambitions & Legacy

You’ve done well with 10 crore in revenue—why is “being the best” important to you now? Is it for recognition, self-fulfillment, or leaving a legacy?

How do you envision The Cherry Tree 10 years from now? A household name across India, a boutique café chain, or a lifestyle brand known for its quality and exclusivity?

If we achieve this vision, how do you see yourself—personally and professionally—in that future? Are you more of a hands-on leader, a visionary, or a creator of new ideas?

3. Fear & Motivation

What’s your biggest fear as you think about taking this leap to the national stage? Is it losing the intimate, local feel? Compromising on quality? Or perhaps the fear of failure on a larger scale?

On the flip side, what’s your ultimate driving force behind wanting to make this leap? Is it a sense of responsibility to your family, your customers, or your inner self that’s pushing you forward?

4. Risk Appetite & Comfort Zone

Over the years, have you played it safe with The Cherry Tree, or have you taken risks that paid off? How comfortable are you with pushing boundaries, whether it’s in product innovation, pricing, or expansion?

What’s one thing you’ve always wanted to do with the café, but haven’t, because it felt too risky or outside your comfort zone?

When you think about taking The Cherry Tree nationwide, what excites you more: the challenge of expansion or the idea of making a lasting mark in the industry?

5. Creative Aspirations & Innovation

Do you consider yourself a creative person? If so, how do you channel that creativity into your café—through food, ambiance, or something else?

If you had no limitations—financial or operational—what wild, ambitious idea would you want to bring to life at The Cherry Tree? Something that could be your signature mark on the café culture in India?

6. Work-Life Balance & Well-being

Running a business for 15 years can be exhausting. How has The Cherry Tree impacted your personal life? Are you able to disconnect, or does the café occupy your mind constantly?

If we scale this business to new heights, how do you see your role changing? Would you want more freedom to focus on creativity, or would you feel a need to stay deeply involved in the day-to-day?

7. Team & Culture

How important is the culture within your café? Do you see your staff as a core part of your brand’s identity?

Do you feel that your team shares your vision? If not, how would you bring them on board with the idea of scaling nationally, or is this something you’d need to build from scratch?

8. Customer Connection & Emotion

When you interact with your customers, do you feel they see The Cherry Tree as just a café or something more—a place where memories are made, where they feel connected?

What kind of emotions do you want your customers to feel when they walk into your café? Warmth? Nostalgia? A sense of luxury and indulgence?

9. Control vs. Letting Go

As you scale, how comfortable are you with delegating and letting others carry your vision forward? Do you feel protective of your brand, or do you see the value in bringing in new minds and expertise?

What’s one thing you would never compromise on, no matter how big your café gets? Is it the quality of your products, the customer experience, or something else entirely?

10. Spiritual and Emotional Connection to the Brand

Do you ever feel a spiritual or emotional connection with the space and the customers? Like it’s more than just a business, but a reflection of who you are?

How do you recharge or find inspiration when things get tough or routine? Do you look for it in travel, reading, or other café cultures across the world?

11. Defining the Next Step

When you think of scaling nationally, do you see India as your limit, or do you ever dream of going global, perhaps creating an international café brand rooted in Indian hospitality and flavors?

Are there any non-negotiables in this journey for you—something that must remain constant, no matter how big The Cherry Tree becomes?

Your Dream Café Moment

If you could craft the perfect moment in The Cherry Tree—a specific time where everything feels right, the atmosphere, the customers, the energy—what would it look like? How would you want people to remember this moment?

These questions should help us uncover not just the business strategy, but the emotional and personal drivers that will guide us to create something iconic. Let’s shape this journey from the inside out!

Level 2

I’m glad you're excited about this approach! Let’s dig even deeper with questions that will help us build a clear roadmap to take The Cherry Tree to the next level. I’ll provide some options where appropriate to make it easier for you to choose what resonates most. Think of this as an introspective journey to truly uncover the essence of your brand and where you want to take it.

Customer Experience & Emotional Impact

When you walk into your café, what emotion do you want people to feel?Warmth and comfort, like they’re at home.Excitement and curiosity, like they’re about to experience something new.Elegance and sophistication, like they’re part of something premium and exclusive.

What’s the one thing you believe your café provides that your competitors don’t?A personalized touch and connection with the customers.Unique flavors and high-quality food that stands out.An unmatched ambiance or atmosphere that makes people want to stay.Have you ever imagined your café becoming a “destination spot” for tourists visiting Lucknow?If so, how do you see this happening? Through your reputation, your food, or your story?

Internal Drive & Personal Leadership Style

How do you describe your leadership style?Collaborative and people-focused—I like to build a strong team and give them freedom.Visionary and hands-on—I am involved in every detail to make sure it’s done right.Strategic and calculated—I focus on long-term goals and make data-driven decisions.

What’s the most fulfilling part of running your café?Creating new dishes and menus.Interacting with customers and building relationships.Seeing the business grow and evolve over time.

If you were to focus on one aspect of your role, would you prefer to be more involved in:Creative decisions like menu design and café ambiance?Expansion strategy and business growth?Customer experience and engagement, building personal connections with regulars?

Cultural Roots & Brand Identity

Lucknow is known for its rich cultural heritage. How much do you want The Cherry Tree’s brand to reflect this?Strongly—our brand should showcase the elegance of Lucknow's Nawabi culture.Moderately—we want to include some Lucknowi elements but also embrace a more modern and global feel.Lightly—we should focus on a more cosmopolitan, international appeal and leave Lucknow’s roots as a subtle touch.

Do you feel connected to the city’s culinary history, and if so, how do you want to incorporate that into the café’s evolution?Create signature dishes that blend traditional Lucknowi flavors with modern café culture.Focus on using local ingredients to support the community and showcase regional freshness.Emphasize the café’s historical ties in the café’s design, branding, and storytelling.

Future Vision & Expansion

When you think of The Cherry Tree expanding, what comes to mind first?A small chain of exclusive cafés in major Indian cities.One flagship store in every major metro city in India, with each café reflecting the city’s local character.National recognition through packaged products and online presence, with only a few physical locations.

Would you want to keep your café’s growth more focused on quality and exclusivity, or are you open to scaling quickly with the right franchise partners?Focused on quality—every location should feel like a special, handcrafted experience.Open to scaling—I’m okay with a larger number of cafés, as long as the brand integrity is maintained.

If you could open a second location, where would you envision it being, and why?Delhi—cosmopolitan, high footfall, and close to Lucknow’s cultural roots.Mumbai—financial hub, home to trendsetters, and a diverse crowd.Bangalore—young, dynamic, and home to tech-savvy, affluent customers.

Innovation & Breaking the Mold

Are you willing to completely disrupt the café model? Think about bold, experimental changes—would you want to:Create an experiential café—where the visit is like a theater experience, full of storytelling, interactions, and surprise elements?Introduce an exclusive membership model, where loyal customers get access to private events, limited-edition menus, or even special privileges?Launch a digital-first strategy, where you build a premium online experience that sells exclusive café products nationwide?

How much do you want to experiment with new trends, like plant-based foods, eco-friendly packaging, or sustainability in your supply chain?A lot—I see this as the future and want to position The Cherry Tree as a modern, eco-conscious brand.Moderately—I’m open to it, but the core focus should remain on traditional quality and flavor.Lightly—I prefer sticking with what we know best and leaving trends to others.

Personal Motivation & Vision for Impact

What motivates you more: the idea of financial success, or making an impact—on your customers, your team, or even your city’s identity?Financial success—I want to scale, grow revenues, and ensure long-term profitability.Impact—I want The Cherry Tree to leave a lasting mark on people, be a cultural icon.Both—I believe the right strategy will deliver both financial success and emotional impact.

If The Cherry Tree became a national sensation, what would you be proudest of achieving?Being known for creating a premium product and experience that is admired nationwide.Becoming a beloved, iconic brand that people emotionally connect with across generations.Establishing a scalable, successful business model that sets the standard for the café industry.

Personal Challenges & Mindset for Growth

What’s the biggest challenge you face personally as you think about growing the brand—fear of letting go, fear of failure, or fear of losing your current customers?Fear of letting go—I like to control the details and I’m unsure about trusting others with my vision.Fear of failure—taking a big step feels risky, and I’m not sure if we’ll succeed at that scale.Fear of losing what we have—I’m worried that in expanding, we’ll lose the intimacy and charm that makes us special now.

Are you mentally prepared to take big risks for big rewards, or would you prefer to grow steadily and ensure each step is fully secure?I’m ready for bold moves and risks—it’s time for something big.I prefer a steady, calculated approach—I want to make sure each step is sustainable.I’m somewhere in between—I’m open to risks but only if they feel measured and smart.

Feel free to take your time with these! Once we have your answers, we’ll have a deeper understanding of your personal and business aspirations, making it easier to create a transformative strategy for The Cherry Tree.

Level 3

We love your enthusiasm, and we can sense the depth of passion you have for The Cherry Tree! Let's dive deeper into these questions, uncovering not just the business strategy but also the emotional and psychological drivers that can guide us in making your café an unforgettable brand. Here’s more, with options for ease of response:

Vision for Growth & National Expansion

How big do you want The Cherry Tree to grow?A few select, exclusive locations in major cities—high-end and prestigious.A widespread national chain with cafes across India, accessible yet premium.niche, elite brand known for quality and heritage but with only flagship locations in key cities.

If we expand nationally, how do you want to be perceived?A café chain known for quality and comfort—where people feel at home, no matter the location.A premium brand synonymous with luxury and exclusivity—people go out of their way to visit.A cultural icon—known for blending Indian tradition with modern café culture.

Balancing Tradition & Modernity

How important is it for you to preserve your café’s Lucknowi heritage as you scale nationally?Essential—it’s the heart of our brand, and I want to reflect it strongly everywhere.Important, but I’m open to adapting it to each city’s local tastes and culture.Somewhat important—I want to maintain the roots but move towards a more modern, global feel.

What does “modernizing” The Cherry Tree mean to you?Introducing more cutting-edge technology in operations and customer experience.Revamping the menu to reflect contemporary trends, while keeping the classics.Rebranding with a fresher, more cosmopolitan image, while staying true to our legacy.

Emotional and Psychological Connection with Customers

When people think of The Cherry Tree years from now, what’s the feeling you want them to associate with it?Nostalgia and warmth—people think of comfort and familiarity.Excitement and anticipation—a place they talk about and recommend to others.Luxury and indulgence—they know they’re about to experience something special.

Have you thought about creating a deeper emotional connection with your customers—something beyond just food and ambiance?Yes, through building a community—maybe offering cooking workshops, coffee-tasting events, or cultural evenings.Yes, by creating personalized experiences—like customer loyalty programs that offer unique rewards.Yes, but I’m not sure how yet—I know we need to connect more deeply but need ideas.

Psychological Barriers to Growth

Are there any internal psychological barriers you feel are holding you back from expanding or going “all-in” on your vision?Fear of losing control or diluting the quality and personal touch of the café.Concerns about financial risk or overstretching resources.Uncertainty about whether the brand will resonate outside of Lucknow.

How do you handle failure or setbacks?I see them as learning experiences and move forward quickly.I take them personally and it sometimes makes me more cautious.I pause to reassess, but then use them as fuel to push harder.

Sustainability & Social Impact

Have you thought about incorporating sustainability as a core part of your brand?Yes, I’d love to move towards eco-friendly packaging, locally sourced ingredients, and a reduced carbon footprint.Somewhat—I'd like to do it, but I'm not sure where to start or how much of an impact it would make.No, it hasn’t been a focus, but I’m open to considering it if it aligns with the brand.

Do you think having a social cause or community-driven initiative could add value to your brand?Yes, by supporting local farmers, artists, or schools, we can create a brand with a purpose.Possibly, but I’d need to see how it connects with the brand identity first.Not sure, I haven’t thought about it, but I’m open to ideas.

Competition & Differentiation

What do you think sets The Cherry Tree apart from other cafes in Lucknow and beyond?Our heritage and story—we’ve built a reputation for authenticity.Our menu—our food and drinks offer something that others don’t.Our ambiance—people come here because it feels like no other place.

How closely do you follow your competitors and what they’re doing?Very closely—I like to stay updated and make sure we’re ahead.Somewhat—I check in now and then, but I focus on our brand more.Not much—I believe in staying true to our vision and not getting distracted by others.

Your Personal Life & Work Balance

How has running The Cherry Tree for 15 years impacted your personal life?It’s been rewarding but has taken a toll on my personal time.I’ve found a balance, but it can still feel overwhelming at times.I love being involved in every aspect, but I sometimes wonder if I should step back.

If you were to scale The Cherry Tree nationally, do you envision yourself taking a step back from day-to-day operations, or staying hands-on?I’d like to remain hands-on, ensuring quality and consistency.I’d prefer to step into more of a visionary role and trust my team with the execution.I’m not sure yet—I’m torn between wanting control and wanting to focus on the bigger picture.

These questions are designed to not just shape the business strategy, but also to reflect your personal aspirations and emotional connections to The Cherry Tree. By answering them, we can co-create a vision and plan that’s not only commercially successful but deeply fulfilling for you as well.

Level 4

Let's make this a bit more fun and insightful! We'll approach this with a creative, psychological game that helps uncover your deeper instincts, gut feelings, and unconscious desires for The Cherry Tree. I’ll ask questions that put you in different scenarios, challenge your perceptions, and even tap into your intuition. Think of it as peeling back layers to uncover the core of your vision and brand.

1. The “Future You” Game

Imagine it's 5 years from now. The Cherry Tree has become a national sensation, and you're sitting in one of your cafes, reflecting on your journey.

What do you see around you? Describe the café, the people, and the atmosphere. What do they look like, feel like?A warm, bustling environment with families and friends laughing, enjoying food in a cozy, welcoming space.A sleek, minimalist, and upscale setting where people are quietly working or having sophisticated conversations over high-end coffee.A place full of vibrant energy, with live music, cultural events, and an ever-evolving creative vibe.

You overhear a group of customers talking about your café. They say, “This place is amazing because...” Finish the sentence.“...it feels like a second home, where we can relax and unwind.”“...it’s a one-of-a-kind experience—everything from the food to the décor is top-notch and luxurious.”“...every visit feels like a special event, full of surprises, creativity, and connection to the culture.”

2. The “Dilemma” Game

Now imagine you’re facing a key decision that could change the trajectory of The Cherry Tree. Both options are equally appealing, but you can only pick one.• You can either:A. Create an entirely new product line, like premium packaged goods (e.g., coffee blends, desserts, sauces) to sell nationally.B. Focus on opening high-profile flagship cafes in cities across India.

3. The “Gut Feeling” Game

We’re going to tap into your intuition here. I’ll give you quick scenarios—don’t overthink it, just say the first thing that comes to your mind.

The Cherry Tree becomes a national brand. What’s the first city (outside Lucknow) that comes to mind where you’d want to open? Why?1.Delhi—big, cosmopolitan market with a love for cafes.2.Mumbai—glamorous and full of influencers, perfect for building buzz.3. Bangalore—younger, tech-savvy crowd, open to new concepts.

You meet a potential investor who loves your café but wants to make changes. What’s the one thing you would never compromise on, no matter what?1.The quality and authenticity of your food.2.The welcoming, intimate atmosphere.3.The connection to your roots and Lucknowi heritage.

4. The “Fear & Triumph” Game

Success doesn’t come without challenges, and sometimes, fear can be a motivator. Let’s confront that.

What’s your biggest fear when thinking about expanding The Cherry Tree nationally?1. Losing the unique, personal touch that makes it special in Lucknow.2. Not being able to maintain the same quality across multiple locations.3. Expanding too fast and losing control over the brand identity.

Now, imagine you've overcome that fear. The national expansion has been a success, and everything is falling into place.

What’s the most rewarding part of that success?1. Seeing customers from all over India loving your café as much as the locals in Lucknow.2. Becoming a recognized brand across the country, with your products in homes and stores.3. Knowing that you’ve built something that will stand the test of time and leave a legacy.

5. The “Legacy” Game

Let’s imagine far into the future, say 20-30 years from now.

The Cherry Tree is no longer just a café. What has it evolved into?1. A lifestyle brand with products in stores across India, from gourmet foods to café-inspired home décor.2. A chain of boutique, high-end cafes with a global reputation for luxury and innovation.3. A cultural icon known for its deep roots in Lucknow’s tradition, but celebrated worldwide for its modern twist on heritage.

You are sitting with your family, reflecting on your journey. What’s the one thing about The Cherry Tree’s legacy that you’re most proud of?1. The way it connected people and created memories.2. Its influence on café culture and the food industry in India.3. How it stayed true to its roots while growing into something much bigger.

6. The “Choice” Game

Imagine you have two distinct paths in front of you, each leading to a different future for The Cherry Tree.

Path A: You focus on becoming a pioneer in sustainability, transforming The Cherry Tree into a leader in eco-friendly practices, from zero-waste packaging to supporting local, organic farmers.
Path B: You become a trendsetter in culinary innovation, constantly updating your menu with cutting-edge, exclusive dishes and drinks, partnering with top chefs and food scientists.
Which path feels right for you, and why?

1. Path A – I want to lead the charge in sustainability and make a positive impact on the environment.2. Path B – I’m excited about pushing culinary boundaries and staying ahead of the food trends.

7. The “Persona” Game

Let’s personify The Cherry Tree. Imagine it as a character in a story.

Character A: The Cherry Tree is a charismatic, worldly chef—well-traveled, deeply knowledgeable about global cuisines, and always bringing something unique to the table.
Character B: The Cherry Tree is a warm, inviting host—always focused on creating a personal, intimate experience, making everyone feel like family.
Character C: The Cherry Tree is a revolutionary artist—constantly reinventing itself with avant-garde concepts, bold designs, and unexpected experiences.
Which character best represents The Cherry Tree in your vision, and why?

Options:1. Character A – I see The Cherry Tree as a global ambassador of unique culinary experiences.2. Character B – I want The Cherry Tree to be known for its hospitality and warmth.3. Character C – I envision it as a hub of innovation and artistic flair.

8. The “Ultimate Challenge” Game

You’ve been given an unlimited budget and complete freedom to create a spectacular event or campaign for The Cherry Tree.

Challenge A: Host a national launch event with celebrities, influencers, and media, showcasing your unique brand experience and menu.
Challenge B: Create an immersive pop-up experience in major cities with interactive elements, exclusive offers, and themed events, making a splash across social media.
Challenge C: Develop a national TV and digital advertising campaign that tells the story of The Cherry Tree in a way that captivates audiences and builds anticipation.
Which challenge would you tackle first, and what would your key elements be?

Options:1. Challenge A – I want to make a grand statement with a high-profile event.2. Challenge B – I see value in creating buzz through an engaging, temporary experience.3. Challenge C – I believe a well-crafted campaign will reach and impact the largest audience.

9. The “Influence” Game

Think of a major figure or celebrity who could greatly influence the success of The Cherry Tree.

Influencer A: A renowned food critic who praises your café and helps build its reputation.
Influencer B: A popular lifestyle influencer who shares their experience and creates buzz on social media.
Influencer C: A well-known business mogul who endorses your café and provides valuable connections and credibility.
Which influencer would you choose, and how would their involvement shape your brand’s growth?

Options:1. Influencer A – I want the endorsement of a respected critic to build trust and credibility.2. Influencer B – Social media buzz and engagement are key to reaching a broad audience.3. Influencer C – Business validation and networking will open doors for strategic opportunities.

10. The “Brand Emotion” Game

Imagine The Cherry Tree as a living entity with its own emotions and personality.

Emotion A: The Cherry Tree feels a deep sense of pride in its heritage and authenticity.
Emotion B: The Cherry Tree experiences excitement about its innovative and trendy offerings.
Emotion C: The Cherry Tree has a passionate drive to create a welcoming and comforting space for everyone.
Which emotion best describes how you want The Cherry Tree to be perceived, and how would you manifest it in your branding?

Options:1. Emotion A – I want to emphasize our heritage and authenticity in every aspect.2. Emotion B – Innovation and trendiness should be at the core of our brand identity.3. Emotion C – The focus should be on creating a warm and inviting atmosphere.

11. The “Unexpected Twist” Game

Imagine a surprising twist that could make The Cherry Tree stand out in a completely unexpected way.

Twist A: Introduce a secret menu that’s only available to loyal customers or through special promotions.
Twist B: Create a cultural exchange program where international chefs or artists collaborate and bring new flavors and experiences.
Twist C: Launch a virtual reality experience that allows customers to explore and interact with different themes and settings of The Cherry Tree from anywhere in the world.
Which twist excites you the most, and how would it enhance your brand’s appeal?

Options:1. Twist A – I love the idea of creating exclusivity and intrigue with a secret menu.2. Twist B – A cultural exchange can bring fresh, exciting experiences to our customers.3. Twist C – Virtual reality could revolutionize the way people interact with our brand.

12. The “Legacy Vision” Game

Picture a future where The Cherry Tree has become a significant part of cultural history.

Vision A: It’s renowned as a cultural landmark, celebrated in books, documentaries, and educational programs.
Vision B: It’s known for its social impact, having contributed to various community projects and initiatives.
Vision C: It’s an iconic brand, with its own line of products and a global following.
Which legacy resonates with you the most, and what steps would you take to achieve it?

Options:1. Vision A – I want The Cherry Tree to be a celebrated part of cultural and culinary history.2. Vision B – Social impact and community contribution are central to my vision.3. Vision C – Building a global brand and product line is my ultimate goal.

13. The “Bollywood Plot” Game

Imagine The Cherry Tree as the center of a Bollywood film. Choose a plot that best represents your vision.

Plot A: The Cherry Tree is a family-owned café facing challenges but ultimately uniting the community and becoming a beloved local landmark through its charm and resilience.
Plot B: The Cherry Tree is a mysterious and glamorous venue where famous personalities come to dine, and the café’s secrets slowly unfold to reveal its rich and intriguing history.
Plot C: The Cherry Tree is a transformative space where a young, ambitious chef turns the café into a national sensation with innovative ideas and a lot of heart.
Which plot best captures the spirit of The Cherry Tree, and how would it influence your branding and marketing?

Options:1. Plot A – Emphasize the café’s role in the community and its authentic, heartfelt appeal.2. Plot B – Create an aura of mystery and allure to attract attention and curiosity.3. Plot C – Highlight innovation and ambition as the core of the café’s story.

14. The “Indian Festival” Game

Choose an Indian festival and imagine how The Cherry Tree would celebrate it.

Festival A: Diwali – Create a special menu with festive sweets, vibrant décor, and traditional celebrations that bring warmth and joy to your guests.
Festival B: Holi – Host a colorful event with themed drinks, dishes, and interactive activities that celebrate the festival of colors.
Festival C: Eid – Offer a menu inspired by traditional Eid delicacies and create an atmosphere of festivity and community.
Which festival celebration aligns best with your vision for The Cherry Tree, and how would it enhance your brand?

Options:1. Diwali – Focus on warmth, tradition, and festive cheer.2. Holi – Emphasize fun, color, and engagement.3. Eid – Highlight community, tradition, and inclusivity.

15. The “Local Legend” Game

Create a local legend or myth about The Cherry Tree that could become part of its charm.

Legend A: The Cherry Tree is said to be blessed by a famous local saint, and dining there brings good fortune and happiness.
Legend B: The Cherry Tree has a secret recipe passed down through generations, rumored to have been used by historical figures.
Legend C: The Cherry Tree is known as a meeting place for famous historical personalities, and it holds many untold stories of the past.
Which legend resonates with you, and how would it be woven into The Cherry Tree’s story and marketing?

Options:1. Legend A – Create a mystical and inviting aura around the café.2. Legend B – Highlight the café’s historical and culinary significance.3. Legend C – Build on historical connections and prestige.

16. The “Famous Dishes” Game

Imagine you’re creating a special menu featuring dishes inspired by famous Indian cuisines.

Dish A: A fusion dish combining traditional Lucknowi kebabs with modern twists, like a kebab burger or a kebab pizza.
Dish B: A regional specialty from another part of India, creatively presented in a way that represents the diverse culinary landscape of the country.
Dish C: A celebratory platter that includes a variety of small dishes from different Indian festivals or regions, providing a taste of the nation’s culinary diversity.
Which dish concept excites you the most, and how would it reflect The Cherry Tree’s brand identity?

Options:1. Fusion Dish – Innovative and trendy, appealing to adventurous eaters.2. Regional Specialty – Showcasing the diversity and richness of Indian cuisine.3. Celebratory Platter – Offering variety and celebration in every bite.

17. The “Family Gathering” Game

Design a special event that mirrors the warmth and togetherness of a family gathering.

Event A: A Sunday Brunch with activities for all ages, including games, storytelling sessions, and special menus for kids.
Event B: A Family Recipe Night where guests can share their own family recipes, enjoy dishes inspired by traditional home cooking, and participate in cooking demonstrations.
Event C: A Cultural Heritage Day featuring performances, crafts, and food from different regions of India, celebrating the diverse cultures and traditions of your community.
Which event would you host, and how would it enhance the sense of community and belonging at The Cherry Tree?

Options:1. Sunday Brunch – Focus on fun, family-friendly activities and a relaxed atmosphere.2. Family Recipe Night – Highlight personal connections and culinary traditions.3. Cultural Heritage Day – Celebrate diversity and cultural richness.

18. The “Inspirational Hero” Game

Choose an inspirational figure who embodies the values you want The Cherry Tree to represent.

Hero A: A famous chef known for their innovative cooking and dedication to quality, inspiring you to elevate your menu and culinary standards.
Hero B: A renowned community leader who is celebrated for their efforts in bringing people together and supporting local initiatives.
Hero C: A successful entrepreneur who started from humble beginnings and built a national brand, inspiring you to expand and reach new heights.
Which hero aligns with your vision for The Cherry Tree, and how would their story influence your strategy?

Options:1. Chef – Focus on culinary excellence and creativity.2. Community Leader – Emphasize community engagement and social impact.3. Entrepreneur – Aim for growth, innovation, and national recognition.

19. The “Café Décor” Game

Imagine redecorating The Cherry Tree with an Indian theme. Choose a concept that resonates.

Concept A: Royal Mughal – Luxurious, intricate designs with rich colors, traditional patterns, and opulent décor elements.
Concept B: Boho-Chic – A blend of traditional and modern with vibrant textiles, handmade crafts, and a relaxed, eclectic vibe.
Concept C: Retro Bollywood – Nostalgic elements from classic Bollywood films, with bold colors, vintage posters, and playful accents.
Which décor concept best fits The Cherry Tree’s brand, and how would it enhance the customer experience?

Options:1. Royal Mughal – Create an ambiance of elegance and grandeur.2. Boho-Chic – Offer a trendy, relaxed, and visually stimulating environment.3. Retro Bollywood – Bring fun, nostalgia, and a lively atmosphere.

These games are designed to connect with Indian cultural elements and evoke ideas that resonate deeply with local and national sentiments. Feel free to explore these scenarios and choose the ones that align best with your vision for The Cherry Tree!Bottom of Form

“From Problems to Progress: Your Partner in Growth”

1195 Salarpuriya IndiraNagar Banglore 560038
+919315946467

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