Email marketing is a digital marketing strategy that involves sending targeted emails to a list of subscribers with the goal of promoting products or services, nurturing leads, and building relationships with customers. It encompasses creating engaging email content, designing visually appealing templates, segmenting the audience based on demographics or behavior, and analyzing performance metrics such as open rates, click-through rates, and conversions. Email marketing allows businesses to deliver personalized messages directly to their audience’s inbox, driving engagement, and ultimately, boosting sales and revenue.